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This album was the defining example of Ludacris' fast, wild, and comedic flow, a unique style for southern rappers. Despite its poor sales, it was never deleted and is still sold today. Ludacris made his mark on the industry with singles such as "Southern Hospitality" and "What's Your Fantasy", along with his first ever single the "Phat Rabbit", from two years prior.Ludacris also appeared on Timbaland's 1998 debut on "Phat Rabbit," a track that would later be used on his re-issue of "Incognegro" called "Back For The First Time". Guest appearances included 4-Ize, I-20, Shawnna, Pastor Troy, Timbaland, Trina, Foxy Brown, UGK, and others.Ludacris collaborated with Timbaland on the track "Phat Rabbit" from his album Tim's Bio: Life from da Bassment. In Ludacris' early music career he collaborated with Dallas Austin and Jermaine Dupri.In 1998, Ludacris began to record his debut album "Incognegro".The album debuted at number one on the Billboard charts.
Ludacris filmed and recorded the single "Get Back" in which he was featured as a muscle-bound hulk who was being annoyed by the media and warned critics to leave him alone.
Produced by Kanye West, "Stand Up" went on to become one of Ludacris' biggest mainstream hits to date, hitting the top spot on the Billboard Hot 100 garnering heavy airplay on mainstream pop, rhythmic, and urban radio stations, as well as on MTV, MTV2, and BET. The album's next single, "Splash Waterfalls", was released in early 2004. Ludacris received his first Grammy Award with Usher and Lil Jon for their hit single "Yeah! Ludacris next released "Blow It Out", which was accompanied by a low-budget music video.
A huge pop hit (despite its steamy video and explicit, adult-oriented lyrical content and themes), it subsequently became a success at urban radio and BET, and is the only time he has produced two consecutive top 10 singles from a solo album, except for Release Therapy (an unedited version of the video could only be viewed on BET's Uncut program). Ludacris took a more mature approach to his fourth album, The Red Light District.
Neither of his new singles were as well received by either the urban or pop audiences as his previous songs had been, and both music videos received only limited airplay.
Chicken-N-Beer opened strongly, but without a popular single, the album fell quickly.